Nowadays, ads platforms are becoming expensive due to high competitions.
Every bit of optimization ensures that you have positive ROAS.

If you are spending huge amount of money and people come inside and add product to cart and exit without purchasing, your ROAS will decrease.

Here is the statistics on abandoned cart email recovery.

• Open Rates: Abandoned cart emails boast an impressive open rate of approximately 40%, which is notably higher than the average email open rate of 21.33%.
• Click-Through Rates (CTR): About 21% of recipients who open abandoned cart emails proceed to click through to the website.
• Conversion Rates: Of those who click through, 50% complete their purchase, translating to an overall conversion rate of over 10%.
• Revenue Per Recipient (RPR): Abandoned cart email flows generate the highest average RPR at $3.65, outperforming other email flows.
• Placed Order Rate: These emails achieve an average placed order rate of 3.33%, indicating a strong potential to recover lost sales.

Here are the sequences you can use to follow up with people to purchase their abandoned cart.

The sequence is designed to gently remind the customer of their cart, add value, and provide incentives without being overly pushy.

The number of emails in this sequence is typically between 3 to 5, which has shown to deliver the highest conversion rates.

Here’s a highly effective Abandoned Cart Recovery Email Sequence based on best practices and case studies for you to use and increase your ROAS on ads. 

Abandoned Cart Email Sequence:

Email 1: Cart Reminder (Sent within 1 hour of abandonment)

Subject: Your cart is waiting! 🛒

Body:

• Personalized Greeting: Hi [First Name],
• Reminder of Cart: It looks like you left some great items behind. Don’t worry, we’ve saved them for you!
• Call to Action: [CTA Button: “Complete Your Purchase”]
• Urgency/Benefit: Your cart is just a click away from being yours. Come back and grab your items before they’re gone!
• Incentive: Optional: Add a small bonus to encourage them to return, like “Get free shipping on your order” or “Exclusive 10% off your cart today.”
• Social Proof/Trust Element: “Join thousands of satisfied customers who love our products!”

Email 2: Cart Reminder + Incentive (Sent 24 hours after abandonment)

Subject: Don’t miss out – Here’s a special offer just for you! 🎁

Body:

• Personalized Greeting: Hi [First Name],
• Reminder of Cart: We noticed you left something behind. Your cart is still waiting for you!
• Incentive: To make it easier, we’re offering you [Discount Percentage] off or Free Shipping for a limited time.
• Call to Action: [CTA Button: “Claim Your Discount and Finish Your Order”]
• Urgency: Hurry, your offer expires in [X] hours! Don’t miss out on getting [Discount/Free Shipping].
• Social Proof: “See what others are saying about these products” (Add a few short testimonials or ratings).

Email 3: Social Proof and Urgency (Sent 48 hours after abandonment)

Subject: Last chance to grab your items before they’re gone! ⚡

Body:

• Personalized Greeting: Hi [First Name],
• Urgency: Time is running out! The items in your cart are almost gone, and we don’t want you to miss out.
• Reminder of Cart & Social Proof: “Customers are loving the items in your cart! Here’s what they’re saying: [Include a few reviews or user-generated content].”
• Call to Action: [CTA Button: “Complete Your Purchase Now”]
• Scarcity: “Only [X] left in stock! Hurry before it’s too late!”
• Bonus: Optional: Add another incentive if they didn’t use the previous one, like “Extra 5% off if you checkout in the next 24 hours!”

Email 4: Final Call + “We’ll Miss You” (Sent 72 hours after abandonment)

Subject: We’ll miss you! Is there anything we can do to help? 💬

Body:

• Personalized Greeting: Hi [First Name],
• Friendly Tone: We noticed you haven’t checked out yet, and we’re just checking in to see if there’s anything we can do to make it easier for you.
• Reminder of Cart: Your cart is still waiting for you, but stock is running low!
• Call to Action: [CTA Button: “Finish Your Purchase”]
• Incentive/Offer: Final offer to give a discount (e.g., “Here’s an exclusive 15% off your cart. We’d hate to see you miss out.”)
• Help Offer: “If you have any questions or need assistance, feel free to reply to this email or [CTA: “Contact Support”].”
• Sense of Urgency: “This is your last chance to grab your cart!”

Email 5: After-Action Follow-up (Sent 5–7 days after abandonment)

Subject: Did you forget something? Let us know what happened 🙁

Body:

• Personalized Greeting: Hi [First Name],
• Friendly Check-in: We noticed you didn’t complete your purchase, and we just wanted to check in and see if there was anything we could do to help.
• Request for Feedback: “We’d love to know what stopped you from finishing your order. Your feedback helps us improve our service!”
• Call to Action: [CTA Button: “Give Feedback”] or “Shop Now”
• Incentive (Optional): “If you’re still interested, we’re offering you a 10% discount on your next purchase. Just use code [DISCOUNT CODE] when you check out!”

Key Best Practices:

1. Personalization: Use the customer’s first name and the specific items they left in the cart.
2. Urgency & Scarcity: Offer limited-time discounts or show low stock alerts to create a sense of urgency.
3. Incentives & Discounts: Offering discounts or free shipping can help nudge the customer to make the purchase.
4. Social Proof: Include testimonials, reviews, or user-generated content that highlights customer satisfaction.
5. Clear CTA: Each email should have a clear and prominent Call to Action (CTA), like “Complete Your Purchase” or “Shop Now.”
6. Respectful Timing: Space out the emails to avoid overwhelming the customer. 24-48 hours between emails works best for most audiences.
7. Mobile Optimization: Make sure the emails are mobile-friendly, as many users may be checking their emails on mobile devices.

By following this sequence, you will see improved conversion rates and recover abandoned carts effectively, while also providing value to the customer at each step of the journey.