Dynamic Content

Deliver hyper-personalized email experiences with dynamic content that adapts to each subscriber. Show different content, images, and offers based on preferences, behavior, and data.

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The Power of Dynamic Content

Personalized emails drive significantly better results than generic messages

6x

Higher Transactions

Personalized emails drive 6x higher transaction rates

26%

More Opens

Personalized subject lines increase open rates

41%

More Clicks

Dynamic content boosts click-through rates

58%

More Revenue

From segmented and personalized campaigns

Types of Dynamic Content

Personalize every element of your emails for maximum relevance

🔀

Conditional Content Blocks

Show or hide entire sections based on subscriber data

Gender-specific products
Location-based offers
VIP vs. regular content
Purchase history
Engagement level
Subscription tier
✍️

Personalized Text

Insert dynamic text based on subscriber attributes

First name/Last name
Company name
Job title
Custom field values
Calculated values
Date/Time variables
🛍️

Product Recommendations

Display personalized product suggestions

Recently viewed items
Related products
Best sellers
Abandoned cart items
AI-powered suggestions
Category-based picks
🖼️

Dynamic Images

Change images based on subscriber preferences

Gender-specific visuals
Location-based imagery
Seasonal content
Product categories
Personalized banners
A/B test variants

Countdown Timers

Create urgency with live countdown timers

Flash sale deadlines
Event registration
Limited-time offers
Webinar start times
Subscription expiry
Birthday countdowns
📰

Live Content Feeds

Pull real-time content at email open

Latest blog posts
Stock prices
Weather updates
Social media feeds
Inventory levels
Event schedules

Levels of Personalization

From basic to advanced—choose the right level for your needs

1

Basic Personalization

Simple merge tags and field substitution

Hi {{first_name}}
Welcome to {{city}}
Your {{company}} account
2

Conditional Logic

If/then statements for content variation

IF purchased THEN show upsell
IF location = NY THEN show local events
IF VIP THEN show exclusive offers
3

Behavioral Triggers

Content based on past actions

Abandoned cart items
Recently browsed products
Previous purchase category
4

Predictive Content

AI-powered content recommendations

Next best product
Predicted interests
Churn risk messaging

Dynamic Content Features

Merge TagsInsert subscriber data anywhere in your emails with simple merge tags.

Conditional LogicShow/hide content blocks based on complex if/then conditions.

Fallback ContentDefine default content when personalization data is missing.

Visual EditorCreate dynamic content blocks with an intuitive drag-and-drop interface.

Product FeedsAutomatically pull product data from your e-commerce platform.

RSS to EmailConvert RSS feeds into dynamic email content automatically.

AMP for EmailCreate interactive, app-like experiences directly in the inbox.

Real-Time ContentPull fresh content at the moment of email open, not send time.

Liquid TemplatingUse advanced Liquid syntax for complex personalization logic.

A/B TestingTest different dynamic content variations to optimize performance.

Preview ModePreview how emails look for different subscriber segments.

Analytics TrackingTrack performance of each dynamic content variant separately.

Dynamic Content Use Cases

E-commerce Personalization

Show products based on browsing history, cart items, past purchases, and predicted interests.

Location-Based Content

Display local events, store locations, weather-based offers, and region-specific promotions.

Lifecycle Messaging

Adapt content based on customer lifecycle stage—new, active, at-risk, or churned.

VIP Treatment

Show exclusive content, early access, and special offers to your most valuable customers.

Industry-Specific

Tailor content for different industries, company sizes, or job roles in B2B marketing.

Event-Triggered

Change content based on specific events like birthdays, anniversaries, or subscription renewals.

Dynamic Content Best Practices

Always Have Fallbacks

Define default content for when personalization data is missing or incomplete.

Test Thoroughly

Preview emails for different segments and test all conditional logic paths before sending.

Keep It Relevant

Only personalize when it adds value. Don't personalize just for the sake of it.

Maintain Data Quality

Ensure subscriber data is accurate and up-to-date for effective personalization.

Respect Privacy

Be transparent about data collection and use personalization in ways that feel helpful, not creepy.

Monitor Performance

Track how dynamic content performs compared to static content and optimize accordingly.

Ready to Personalize at Scale?

Start creating hyper-personalized email experiences with dynamic content that adapts to each subscriber.

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