Send the right message to the right people at the right time. Create powerful segments based on demographics, behavior, engagement, and more for highly targeted campaigns.
Segmented campaigns drive significantly better results than one-size-fits-all approaches
From segmented email campaigns
Compared to non-segmented campaigns
When emails are properly segmented
With relevant, targeted content
Multiple ways to segment your audience for precise targeting
Group subscribers based on personal characteristics
Segment based on actions and engagement patterns
Target based on interests, values, and lifestyle
Categorize by email interaction levels
Target based on customer journey stage
B2B segmentation by company attributes
Recency, Frequency, Monetary value segmentation
AI-powered segments based on predicted behavior
Combine multiple criteria for precise targeting
Automatically update segments based on real-time data
Drag & Drop Segment BuilderCreate complex segments visually with an intuitive interface—no coding required.
Unlimited ConditionsCombine unlimited criteria with AND/OR logic for precise targeting.
Real-Time SegmentationSegments update automatically as subscriber data changes in real-time.
Nested SegmentsCreate segments within segments for advanced targeting scenarios.
Segment TemplatesStart with pre-built segment templates for common use cases.
Custom FieldsSegment on any custom field you've created for your subscribers.
Predictive SegmentsUse AI to predict subscriber behavior and create proactive segments.
Segment AnalyticsTrack performance metrics for each segment to optimize targeting.
Exclusion RulesExclude specific groups from segments to avoid over-messaging.
Segment Overlap AnalysisIdentify subscribers who belong to multiple segments.
Import & Export SegmentsEasily import segment criteria or export segment lists.
API AccessManage segments programmatically via our comprehensive API.
Begin with basic segments like location or engagement level, then add complexity as you learn what works.
A/B test different segmentation strategies to find what drives the best results for your audience.
Regularly review and refine segments as your audience evolves and new data becomes available.
Don't create too many tiny segments. Ensure each segment is large enough to be meaningful and actionable.
Use multiple segmentation types together for hyper-targeted campaigns that resonate deeply.
Track metrics for each segment to understand which groups are most valuable and engaged.
Start creating powerful segments that drive higher engagement, conversions, and customer satisfaction.
