Email Workflows

Automate your email marketing with powerful, visual workflows. Create sophisticated automation sequences that nurture leads, engage customers, and drive conversions—all on autopilot.

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Why Automation Workflows Matter

Automated workflows save time, increase efficiency, and deliver better results than manual campaigns

320%

More Revenue

From automated emails vs. broadcast

75%

Time Saved

On repetitive email marketing tasks

2x

Higher Engagement

Automated emails get better open rates

24/7

Always Working

Workflows run automatically around the clock

Workflow Building Blocks

Combine these powerful components to create sophisticated automation sequences

Triggers

Start workflows based on specific events or conditions

Subscriber joins list
Email opened/clicked
Purchase made
Form submitted
Date/Time based
API webhook received
🎯

Actions

Perform automated tasks within your workflows

Send email
Add/Remove tags
Update custom fields
Change list subscription
Send to CRM
HTTP request
🔀

Conditions

Create branching logic based on subscriber data

If/Then/Else logic
Field value checks
Engagement level
Purchase history
Location-based
Custom criteria
⏱️

Delays

Add time-based pauses between workflow steps

Wait X hours/days
Wait until specific time
Wait for event
Business hours only
Time zone aware
Smart delays
🔄

Splits

Divide subscribers into different paths

A/B split testing
Random distribution
Percentage splits
Multi-way splits
Weighted splits
Dynamic splits
🎖️

Goals

Define success criteria and exit conditions

Purchase completed
Email clicked
Form submitted
Page visited
Tag added
Custom conversion

Powerful Workflow Features

Visual Workflow BuilderDrag-and-drop interface to design complex workflows without coding.

Multi-Channel SupportCombine email, SMS, WhatsApp, and push notifications in one workflow.

Advanced LogicCreate sophisticated if/then conditions and branching paths.

Real-Time TriggersStart workflows instantly based on subscriber actions or events.

Smart DelaysSchedule emails based on time zones, business hours, or optimal send times.

A/B TestingTest different workflow paths to optimize performance.

Goal TrackingSet conversion goals and automatically exit subscribers who achieve them.

Workflow AnalyticsVisualize performance with detailed reports and funnel analysis.

Template LibraryStart with pre-built workflow templates for common use cases.

Version ControlTrack changes and revert to previous workflow versions.

Workflow LimitsControl how many times subscribers can enter workflows.

API IntegrationTrigger workflows and update data via API for custom integrations.

Pre-Built Workflow Templates

Get started quickly with proven workflow templates

Welcome Series

Onboard new subscribers with a multi-touch welcome sequence

5-7 emails over 14 days

Abandoned Cart

Recover lost sales with timely cart abandonment reminders

3 emails over 3 days

Lead Nurturing

Educate and engage prospects until they're ready to buy

10+ emails over 30 days

Post-Purchase

Thank customers and encourage repeat purchases

4 emails over 21 days

Re-engagement

Win back inactive subscribers with targeted messaging

3-4 emails over 14 days

Birthday Campaign

Send personalized birthday greetings and special offers

1-2 emails on birthday

Webinar Sequence

Promote, remind, and follow up on webinar attendees

6 emails over 10 days

Trial Conversion

Convert free trial users into paying customers

7 emails over trial period

Workflow Best Practices

1

Start Simple

Begin with basic workflows and add complexity as you learn what works for your audience.

2

Test Thoroughly

Always test workflows with yourself before activating to ensure everything works as expected.

3

Set Clear Goals

Define what success looks like and use goal tracking to automatically exit subscribers.

4

Monitor Performance

Regularly review workflow analytics to identify bottlenecks and optimization opportunities.

5

Personalize Content

Use dynamic content and merge tags to make automated emails feel personal and relevant.

6

Respect Frequency

Avoid overwhelming subscribers by setting appropriate delays and frequency caps.

Ready to Automate Your Email Marketing?

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